Variable Data Printing Services

Personalization to Build Sales Impact

Need to print 200 or thousands of personalized cards or letters? Corporate Communications Center can print custom headlines, customer names, account data, unique web URL’s, and special offer codes onto your mailing pieces. Targeting and personalization are persuasion tools for modern marketers and we provide the expertise to do it correctly.

Our dedicated team of technicians makes sure your file is correctly formatted. We take care of everything. We can receive your files in the data format you choose; send your file by email, on physical media, to our FTP site or via cloud based file sharing systems such as DropBox.

Our staff makes sure all the records are ready for personalization. We’ll merge lists and databases into a single file while providing upper/lower case conversion, genderization and proper capitalization and process the database fields into the variable text documents.

File Processing

Depending on the direct mail classification and your goals, your data file can be processed to remove duplicates, correct addresses, and apply postal discounts before the merge.

Adding custom personalization to a letter or card makes readers feel special. Personalization can increase sales and strengthen customer loyalty. Our experience makes it easy to add this enhanced mail feature to your mail marketing.

Full-Color Personalized Print Runs

The processed name and address file is merged with your document file and printed on our digital presses. The presses’ finishing tools can collate, staple and fold most documents. Your full-color documents are professionally finished with the added impact of personalization.

Benefits of Variable Data Printing

Direct marketing is an important tool for every business because it reaches customers directly based on their age, income, gender, zip code and other targeted factors. It’s a great way to bring in new business, but direct marketing also rewards loyal customers by offering discounts, specials and coupons. Running regular direct marketing campaigns can be expensive, even though the benefits generally outweigh the costs.

Variable data printing, or VDP, is an effective and budget-friendly way of personalizing your marketing campaign materials. A software program allows demographic based information to be printed directly onto your marketing materials. The “variable data” can include things like unique images, custom text or graphics. You can use VDP to personalize the mailpiece with the customer’s name or a special offer code. Because personalized mailings are more likely to grab the reader’s attention and encourage them to take action, VDP can help your business do more with its direct marketing campaigns.

The data can be easily manipulated and updated at any time for new mailers. VDP saves time and money because your business doesn’t have to do separate runs of the marketing campaign materials.

Let our experienced staff help you run your next campaign using variable data printing. We can help get your message out in a timely manner to as many customers as you need to, with mailpieces tailored just for them.

We create visually appealing direct mail that can be easily updated or edited to suit your marketing needs. VDP is a great way to show customers what your business has to offer — and what’s in it for them in particular.

We are experienced in doing large runs with quick turnaround times. Our services also include self-mailers, postcards, correspondence and marketing taglines all suited to your company’s needs. There’s no better way to communicate and to make an impression on your customers than to use variable data printing from Corporate Communications Center.