What is Offset Printing? How is It Different from Digital Printing?
Offset printing is a printing process that allows businesses to make multiple copies at the best quality possible. However, it takes more setup and equipment to print with this process in comparison to digital copies. With this in mind, we would like to explain the differences between offset printing and digital so you can see which options will be best for you.
What Is Offset Printing?
Offset printing is a type of printing that allows businesses to create high-quality marketing materials. This is done by impressing a metal plate to a rubber blanket. The rubber blanket then can be attached to one of the blanket cylinders. This allows the cylinder to spin around so the rubber blanket and imprint the image onto paper.
The cylinder can then rotate onto a sheet of paper to print the parts of that image onto the sheet. You can have the presses run each portion of the image until you finish the printing process. This then allows you to create some of the best quality prints since you can use the metal plates to make the image as sharp and perfect as possible.
Keep in mind that each offset printer can only print one color at a time. Each printer has an impression cylinder that needs to be covered with the color that you want. This cylinder can then transfer ink from the rubber plate to the image. Since it can only do one color at a time, you will need to use multiple offset printers.
Offset Vs. Digital Printing
A printing company can choose between offset and digital printing to find the approach that works the best for their situation. For example, an offset print can cost more money than a digital print, so it might be better to use a digital printer for short runs of images. However, you should use an offset print if you want a high-quality image.
Digital printing is also easier, but the quality won’t be as good as an offset printer since it takes advantage of printing plates to make the images sharp. Also, you need to keep in mind that the main costs for offset printing come from getting the equipment and materials necessary for the job.
This means that the actual printing process won’t cost you much money when it comes to offset printing. You can easily print off multiple copies once you imprint the rubber blankets and get the machinery set up. With this in mind, you should use offset printing if you plan to print hundreds of copies of your image.
The Benefits of Offset Printing
Offset printing works extremely well for different types of printing jobs. For example, if you’re planning to do large runs that need high-quality prints, then you will want to use offset printing. Although offset printing costs a good amount of money to use, the price per piece is considerably lower once you have everything set up.
As another bonus, you will get some of the best prints possible if you use offset printing. People appreciate it when businesses go the extra mile to make nice posters, prints or anything else that they plan to use. This can then help your business’ credibility which could also improve your marketing attempts.
Offset printing will allow you to quickly print copies so you can get them distributed. After you set everything up, the printer will send each paper through individually and quickly. This way, the printing process will allow you to quickly print hundreds or thousands of copies.
Offset printing may seem like a strange concept to those not familiar with it, but learning how to use it can greatly benefit your company. Make sure that you look into the process for yourself so you can improve your prints and your business’s image. Doing so could help you in the long run, so it doesn’t hurt to check into the options available to you.
At Corporate Communications Center, we are Dallas’s single source for both mailing and printing solutions, allowing you to save time and gain greater control over your direct marketing project. Better yet, our experts can consult you on when it is better to do offset printing vs. digital printing based on your budget and project type.
Get in touch with us at 214-871-2941 or via email at firstname.lastname@example.org to discuss your offset printing needs.