Dallas Direct Mail List Acquisition

A Case Study

Our data processing department merged high-income prospect lists from several sources for use in a direct mail campaign kicking off a luxury development. Prospect names within a specified radius of the development that matched income and home-ownership requirements were obtained. The lists were stratified into a grid to reflect VIP, high-income and demographic mixes. The grid was used to dictate the type and frequency of various mailings. The grid helped our client make sure the highest-ranked prospects received the highest level of personalization and graphic content.

Inventory tracking informed the client on available quantities of expensive documents ranging from four color cardboard reproductions of the building, fold-out floor plans, translucent envelopes, three types of four-color brochures and other collateral. Mailing stages were coordinated with telemarketing programs conducted by the client. This multi-phase marketing effort proved very successful in a rapid sell-out of this major development.

Getting Direct Mailing Lists the Right Way

Direct mailing lists are great ways to advertise — as long as they are targeted to the right people. Part of what is so great about direct mailing lists is that they allow you to send news about your products and announcements directly to your potential customers’ emails, where they are more likely to see them than they would be otherwise. But how do you acquire direct mailing lists?

List Acquisition

Sure, you can ask people to sign up for your direct mailing lists, but a lot of people won’t take the time to do so. It could also be the case that some of the people who have the potential to become your best customers haven’t heard of your company, products or services.

That’s why there are services like ours. We have many extensive lists that we’ve already acquired, and you can rent or buy our lists with ease. Of course, for your marketing to be most effective, it is important to be as targeted as possible. That’s why we allow you to set your target audience and then deliver you direct mailing lists that fit the criteria of the type of people you’re wanting to send mail to.

Where Do the Names Come From?

The names on the lists you’ll acquire come from a variety of sources. Some of them come from associations, while others come from previous buyers. Others are people who subscribed to receive mail about certain types of goods and services. Still others come from data sources like public directories, records, warranties, surveys, product registrations and other types of open sources.

It can be difficult to acquire significant consumer mailing lists on your own, but fortunately you don’t have to. Let us help you reach the best prospects with targeted mailing list acquisition!