What Are the Advantages of Direct Mail Advertising?
Direct mail advertising involves sending physical mail to businesses and potential customers. Direct mail allows companies to incorporate different marketing strategies, such as newsletters, postcards, brochures, magazines, and sales letters.
To create the most effective direct mail campaigns, begin by listing your business name with as many postal service providers as possible. This way, you will learn from other companies and apply the knowledge to get the most from your campaigns.
Benefits of Direct Mail:
- Highly Targeted
- Highly Personalized
- Easy to Measure
- Protects You From an Overwhelming Response
- Tangible Format
- Creating and Designing Is Easy
- Cohesive With Other Marketing Efforts
- Proven Track Record
Read on to discover more details about the advantages of direct mail advertising.
Direct mail advertising is cost-effective from its onset with its creation being affordable and straightforward. Mailing for different campaigns is also economical as you can adjust your budget according to the size of your audience.
2. Highly Targeted
Direct mail campaigns offer diverse targeting capabilities. You do not need to understand them all; ask for a mailing list from your direct mail provider with your target audience’s details. With this list, you can optimize your messages to fit your target audience with specific information, depending on their spending habits and personal preferences.
3. Highly Personalized
Another advantage of direct mail is that you get to decide who receives your message, when it is delivered, the exact message contents, and the number of people you reach. Each piece of mail can be customized to contain an individualized touch, which may influence your customers to heed the message.
4. Easy to Measure
It is easy to track the success of direct mail marketing campaigns. You only need to count the number of customers who redeem the code from a given mail or determine the number of inquiries made from the marketing campaign.
5. Protects You From an Overwhelming Response
According to the Data and Marketing Association, with direct mail campaigns, you get an average response rate of 4.4%. Businesses can handle this response rate properly and deliver the utmost customer satisfaction.
6. Tangible Format
Direct mail lands in your customer’s hands, which increases the chances of the customers opening it and reading the contents. Therefore, it is essential to ensure the mail is appealing; use quality paper, beautiful colors, and fonts to give an excellent first impression. Customers associate direct mail with reliability, and this increases your chances of making a sale.
7. Creating and Designing Is Easy
Anybody can design a mail piece using widely available desktop and web-based publishing tools such as ours. Furthermore, handwritten mail is also a favorite for many for its personal touch.
8. Cohesive With Other Marketing Efforts
Although direct mail is a fantastic marketing channel, you can combine it with other channels to achieve a multichannel marketing strategy. With this, you have a chance to enjoy the benefits of both online and offline worlds. You can accomplish this by including social media links and QR codes in the physical mail.
9. Proven Track Record
This method not only offers all the above advantages but also has been used for a long time, proving its overall effectiveness and efficiency.
Finally, despite the rise in digital marketing popularity, direct mail remains among the most consistently used forms of advertising because of its numerous benefits. If you’re interested in starting your own direct mail marketing campaign, get in touch with the customer service team at Corporate Communications Center by phone or email: